This course is designed to introduce the student to the basics of Digital Marketing. It aims to develop the student’s understanding of marketing in the context of a business and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. The course culminates in a final presentation in which the student will use the PACE framework to analyze and create a digital marketing plan for a chosen company. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. Basic internet skills and an understanding of Google Suite or Microsoft Office applications are recommended.