This course will give students greater insight into two major areas of paid advertising: search and display. Students will learn about the different channels and how they work. Students will also learn best practices for search and display and how to create effective strategies that build on their knowledge from course 1 in this series.
Students will be assessed on their performance on a capstone presentation which will be completed throughout the course. The presentation will outline a campaign strategy for search and display. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. Basic internet skills and an understanding of Google Suite applications are recommended.