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Foundations and Strategy of Marketing

ID : 60512   
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This course is designed to introduce the student to the basics of Digital Marketing. It aims to develop the student’s understanding of marketing in the context of a business and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. The course culminates in a final presentation in which the student will use the PACE framework to analyze and create a digital marketing plan for a chosen company. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. Basic internet skills and an understanding of Google Suite or Microsoft Office applications are recommended.

Class Details

87 Sessions
Online 24/7

FB Digital Marketing Series

WTC TBA instructor 

More information online at: 
FB Digital Marketing Series



View Series Information

Registration Closes On
Wednesday, August 12, 2020 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
8/12/2020 - 11/6/2020 Online 24/7 12:00 AM - 12:00 AM N/A - Online WTC TBA instructor  Online