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Marketing Analytics and Performance

ID : 60513   
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This course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook Certification. Basic internet skills and an understanding of Microsoft Office applications are recommended.

Class Details

40 Sessions
Online 24/7

Location
FB Digital Marketing Series

Instructor
WTC TBA instructor 

More information online at: 
FB Digital Marketing Series

Tuition: 

$549.00


View Series Information

Registration Closes On
Monday, November 9, 2020 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
11/9/2020 - 12/18/2020 Online 24/7 12:00 AM - 12:00 AM N/A - Online WTC TBA instructor  Online