Search and Display Advertising

In this course, you will explore two major areas of paid advertising: search and display. If you have ever spent time browsing a product on a website, only to find an ad for that product at the next site you visit, then you have experienced search and display advertising as a consumer. In this course, you will learn about these two channels from the perspective of a marketer. You will learn about what makes an effective search ad and display ad, how to place ad bid, set a budget, and provide recommendations to optimize your campaign. Learning to run effective search and display ads is an important skill for digital marketers. You will be an invaluable asset to a company if you learn how to use these channels effectively.