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Search and Display Advertising

ID : 60516   
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This course will give students greater insight into two major areas of paid advertising: search and display. Students will learn about the different channels and how they work. Students will also learn best practices for search and display and how to create effective strategies that build on their knowledge from course 1 in this series.

Students will be assessed on their performance on a capstone presentation which will be completed throughout the course. The presentation will outline a campaign strategy for search and display. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. Basic internet skills and an understanding of Google Suite applications are recommended.

Class Details

25 Sessions
Online 24/7

FB Digital Marketing Series

WTC TBA instructor 

More information online at: 
FB Digital Marketing Series



View Series Information

Registration Closes On
Monday, March 1, 2021 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
3/1/2021 - 3/26/2021 Online 24/7 12:00 AM - 12:00 AM N/A - Online WTC TBA instructor  Online