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Search and Paid Digital Advertising

ID : 61951   
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In this course, you will explore two major areas of paid advertising: search and display. If you have ever spent time browsing a product on a website, only to find an ad for that product at the next site you visit, then you have experienced search and display advertising as a consumer. In this course, you will learn about these two channels from the perspective of a marketer. You will learn about what makes an effective search ad and display ad, how to place ad bid, set a budget, and provide recommendations to optimize your campaign. Learning to run effective search and display ads is an important skill for digital marketers. You will be an invaluable asset to a company if you learn how to use these channels effectively. 

Class Details

4 Sessions
Online 24/7

FB Digital Marketing Series

Mark Gilboard 

More information online at: 
FB Digital Marketing Series



Registration Closes On
Monday, September 20, 2021 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
9/20/2021 - 10/15/2021 Online 24/7 12:00 AM - 12:00 AM N/A - Online Mark Gilboard  Online

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